Joel R. Evans - Barry Berman : MARKETING Third Edition

Throughout our professional lives and during the period that this book was researched and written, a number of people provided us with support, encouragement, and con-structive criticism. We would liké to publicly acknowledge and thank many of them.
During our years as graduate students, we benefited greatly from the knowledge transmitted from professors Conrad Berenson, Henry Eilbirt, and Dávid Rachman, and colleagues Elaine Bernay, William Dillon, Stanley Garfunkel, Leslie Kanuk, Michael Laric, Kevin McCrohan, León Schiffman, and Elmer Waters. We learned a great deal at the American Marketing Association's annual consortium for doctoral students, the capstone of any marketing student's education.
At Hofstra Universíty, colleagues Hermán Berliner, Dorothy Cohen, Benny Barak, Seth Buatsi, Nejdet Delener, Brian McNeeley, Russell Moore, James Neelankavil, Saul Sands, and Elaine Sherman stimulated us by providing the environ-ment needed for a book of this type...